Aarhus Hidden Places

Project Description

The customer I collaborated with is the council of Aarhus, Denmark. My goal was to create a responsive website that would help people to discover new natural hidden places and to navigate themselves easily in and around the town of Aarhus. I focused myself on the nature and natural hidden places next to water environment with scenic, unique, and picturesque views in the middle of Aarhus as a theme for my digital outcome.

The process

Findings

After I interviewed all the people and gathered all the information, I went through their answers, identified patterns, and organized them into a diagram.

User Persona

Through interviews, I collected information and demographic details about the typical individuals who visit the place. Both desk and field research enabled me, as a researcher, to identify a specific target group and helped me in customizing the digital experience of my product to match the specific characteristics of the users. After that, I started with creating my User Persona - a girl named Zuzanna Kowalski.

Information Architecture

Mindmap

Sketching

Low-Fidelity Prototypes

High-Fidelity Prototypes

Style Tile

Here, my approach involved using a colour picker on picture of the main place, extracting the primary colours to form my colour palette. As I expected, the dominant colours turned out to be various shades of green and white.