Off The Path
Group Project
Business Academy Aarhus
20 September 2024
Deni Kalenski, Mila Hristova, Beatrise Jaunite, Magdalena Pietraz
Introduction
Welcome to OFF THE PATH, a web app designed for solo travelers seeking inspiration, community, and unique local connections. Our platform is crafted to make solo travel more engaging, helping travelers discover new destinations, share their experiences, and connect with locals for an authentic exploration. With OFF THE PATH, we aim to transform solo travel by adding a social element, creating a space where like-minded adventurers can exchange stories, recommendations, and connect with locals for deeper insights into each destination. We conducted in-depth research, created mappings, and designed a Figma prototype with a cohesive design system. Our solution has been developed in code to bring OFF THE PATH to life.
Findings
Based on the insights gathered through our interviews, we identified a significant gap in reliable resources and community connection for solo travelers, specifically those who seek unique, immersive, and safe travel experiences. Our app, Off The Path, aims to address these needs by providing curated destination information, authentic local recommendations, and social features that connect solo travelers with locals and fellow adventurers. Our target audience includes solo travel enthusiasts across various age groups and with different experience in solo travelling adventures, who value cultural immersion, adventure, and convenience while prioritizing safety.
User Persona
Our persona is developed from insights gained through interviews, experience mapping, and our Value Proposition Canvas. Alex seeks to enhance her solo travel experiences while connecting with locals and immersing herself in different cultures. She will be one of the key users represented in our project development.
Business Model Canvas
We utilized the Business Proposition Canvas to identify our unique selling proposition (USP) and emotional selling proposition (ESP) in a competitive travel app market. Our goal is to fill the gap for solo travelers who wish to connect with locals and immerse themselves in the culture of their destination. This tailored approach caters to both new users and experienced travelers, fostering community and support.
Colour Pallete
Sketches
After explaining the sketches from the Crazy 8s session to each other, we came up with the following final results for the different screens and functionalities:
UI Screens
Final Mockups
